Target Market Strategy

                                          Target Marketing Strategy


- Painting a clear picture for our customer via 
  online instant chat services
- Solving problems with product satisfaction and
  services

 “To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment”

 “To operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally.”

Marketing strategy

                                                         Marketing Strategy

- Targeting women from the ages of 14-45

- Targeting middle class and low income markets

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

A strong marketing objective for Purina might be: “To increase sales of Purina brand cat food between January 1, 2014 and December 31, 2014 by 15 percent, compared to 2012 sales of $300 million.”

Week 10 EOC What are the benefits vs the features

Week 10 EOC

.” Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods, services, and/or ideas

: “To operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally.”

 “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Ebony’s Dark Spicy Fire Cake contains great benefits such as antioxidants that do make it into the bloodstream and protect lipoproteins against oxidative damage Dark chocolate can also reduce insulin resistance, which is another common risk factor for many diseases like heart disease and diabetes. Chocolate is the ultimate comfort food, a sure-fire stand-by in times of stress, a reliable source of consolation when life has let us down, and a mood-enhancer and romance-inducer in more positive circumstances. Ebony’s Spicy Chocolate Fire cake to the consumer is we provide a variety of flavor within the flavor. For instance our Chocolate Fire cake varieties are hananero cinnamon, cayenne vanilla spice, packs that are optional for fifty cents extra allowing our customers to choice how they would like to express their personal palette and personality choice of dessert. We include coco powder, bleach free flour, buttermilk, organic eggs, grapeseed oil, caster sugar, fat free sour cream, salt, vanilla extract, cornstarch, baking soda, and boiled water. Our company’s product has great benefits and features that will leave our customers feeling comforted and warm inside out, with our moist cake with spices that leave your palette wanting more and more. Branding to leave you feeling guilt free. Ebony’s Spicy Fire Cake pride ourselves in providing our customer with great  customer service.  

Week 9 EOC Creative Content

                                 Creative Content
My creative content is Ebony's Spicy Fire Oven Cake. 
Where you can come inside of the bakery,and create
your own cake. We offer our customers the options of
many different spices ,and cake flavors like
fresh vanilla, ginger bread,chocolate,banana nut,
vanilla lemon,and fresh made dessert cream
 sweet habanero jelly, cream cheese, ground cinnamon,
vanilla extracts, cayenne ,nutmeg. Our bakery provides
our customers with the experience of feeling like its the
holidays in five minutes flat, leaving our customers wanting
more!

Implementation Evaluation Control

•                    Target Marketing Strategy
•          
• 
  
•  " Although implementation is essentially doing what
•    said you were going to do, many organizations 
•    repeatedly experience failures in strategy                    implementation."
• 
  
• " The process that turns a marketing plan into action
•   assignments and ensures that these assignments     are executed in a way that accomplishes the plan's

     objectives." 

      
~ Radio 

~ Press

Price

                                  Price 

"We give up money to get the goods and services we want"

"One desired outcome of marketing is an exchange, people giving up something in order to receive something else they would rather have."


- 19% gross margin profit cap 

Distribution

                               Distribution  

"Distribution, strategies are concerned with making products available when and where customers want them"

"The goal is to make sure products arrive in usable condition at designated places when needed."

       
- Web sales
- Retail sales