Target Marketing Strategy
- Painting a clear picture for our customer via
online instant chat services
- Solving problems with product satisfaction and
services
“To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment”
“To operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally.”
Friday, December 16, 2016
Marketing strategy
Marketing Strategy
A strong marketing objective for Purina might be: “To increase sales of Purina brand cat food between January 1, 2014 and December 31, 2014 by 15 percent, compared to 2012 sales of $300 million.”
- Targeting women from the ages of 14-45
- Targeting middle class and low income markets
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
A strong marketing objective for Purina might be: “To increase sales of Purina brand cat food between January 1, 2014 and December 31, 2014 by 15 percent, compared to 2012 sales of $300 million.”
Friday, December 9, 2016
Week 10 EOC What are the benefits vs the features
Week 10 EOC
.”
Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods,
services, and/or ideas
:
“To operate the Company in a way that actively recognizes the central role that
business plays in society by initiating innovative ways to improve the quality
of life locally, nationally, and internationally.”
“There is only one boss. The customer. And he
can fire everybody in the company from the chairman on down, simply by spending
his money somewhere else.”
Ebony’s Dark Spicy Fire Cake contains great benefits such as
antioxidants that do make it into the bloodstream and protect lipoproteins
against oxidative damage Dark chocolate can also reduce insulin resistance,
which is another common risk factor for many diseases like heart disease and
diabetes. Chocolate is the ultimate comfort food, a sure-fire
stand-by in times of stress, a reliable source of consolation when life has let
us down, and a mood-enhancer and romance-inducer in more positive
circumstances. Ebony’s Spicy Chocolate Fire cake to the consumer is we
provide a variety of flavor within the flavor. For instance our Chocolate Fire
cake varieties are hananero cinnamon, cayenne vanilla spice, packs that are
optional for fifty cents extra allowing our customers to choice how they would
like to express their personal palette and personality choice of dessert. We
include coco powder, bleach free flour, buttermilk, organic eggs, grapeseed oil,
caster sugar, fat free sour cream, salt, vanilla extract, cornstarch, baking
soda, and boiled water. Our company’s product has great benefits and features
that will leave our customers feeling comforted and warm inside out, with our
moist cake with spices that leave your palette wanting more and more. Branding
to leave you feeling guilt free. Ebony’s Spicy Fire Cake pride ourselves in
providing our customer with great customer
service.
Friday, December 2, 2016
Week 9 EOC Creative Content
Creative Content
My creative content is Ebony's Spicy Fire Oven Cake.
Where you can come inside of the bakery,and create
your own cake. We offer our customers the options of
many different spices ,and cake flavors like
fresh vanilla, ginger bread,chocolate,banana nut,
vanilla lemon,and fresh made dessert cream
sweet habanero jelly, cream cheese, ground cinnamon,
vanilla extracts, cayenne ,nutmeg. Our bakery provides
our customers with the experience of feeling like its the
holidays in five minutes flat, leaving our customers wanting
more!
My creative content is Ebony's Spicy Fire Oven Cake.
Where you can come inside of the bakery,and create
your own cake. We offer our customers the options of
many different spices ,and cake flavors like
fresh vanilla, ginger bread,chocolate,banana nut,
vanilla lemon,and fresh made dessert cream
sweet habanero jelly, cream cheese, ground cinnamon,
vanilla extracts, cayenne ,nutmeg. Our bakery provides
our customers with the experience of feeling like its the
holidays in five minutes flat, leaving our customers wanting
more!
Friday, November 18, 2016
Implementation Evaluation Control
- Target Marketing Strategy
- " Although implementation is essentially doing what
- said you were going to do, many organizations
- repeatedly experience failures in strategy implementation."
- " The process that turns a marketing plan into action
- assignments and ensures that these assignments are executed in a way that accomplishes the plan's
~ Radio
~ Press
Price
Price
"One desired outcome of marketing is an exchange, people giving up something in order to receive something else they would rather have."
- 19% gross margin profit cap
Distribution
Distribution
"Distribution, strategies are concerned with making products available when and where customers want them""The goal is to make sure products arrive in usable condition at designated places when needed."
- Web sales
- Retail sales
Promotion
Promotion
" A sustainable competitive advantage is a function
of the speed with which competitors can imitate
a leading a company's strategy and plans"
"Imitation requires a competitor to identify the leader's competitive advantage, determine how it is achieved, and then learn how to duplicate it."
" A sustainable competitive advantage is a function
of the speed with which competitors can imitate
a leading a company's strategy and plans"
"Imitation requires a competitor to identify the leader's competitive advantage, determine how it is achieved, and then learn how to duplicate it."
- Bundle sales
- Seasonal sales
Product
Product
"A product/service differentiation competitive
advantage exists when a firm provides something
that is unique and valuable to buyers beyond simply offering a lower price than that of the
competition"
"A product/service differentiation competitive
advantage exists when a firm provides something
that is unique and valuable to buyers beyond simply offering a lower price than that of the
competition"
feature of a company and it's products that
are perceived by the target market as
significant and superior to those of the competition."
Situation or Swot Analysis
SWOT
"Cost competitve advantage being the low-cost competitor in an industry while maintaining satisfactory profit margins"
Strength
~ Capital stock: We've establishes and maintained
a strong capital base
~ Marketing: Aggressive and focused marketing
campaign with clear goals and strategies
~ Management team: Together have wide experience in product and business know-how.
a strong capital base
~ Marketing: Aggressive and focused marketing
campaign with clear goals and strategies
~ Management team: Together have wide experience in product and business know-how.
- Weakness
~ High in carbohydrates
~ Growing health awareness
~ There are a lot of new hires to train and
organizational structures to learn.
~ There are a lot of new hires to train and
organizational structures to learn.
- Opportunities
~ New employment opportunities
~ Excellent revenue resource
- Threats
~ Location
~ Demographics
Objectives
Objectives
“To increase sales of Purina brand cat food between January 1, 2014 and December 31, 2014 by 15 percent, compared to 2012 sales of $300 million.”
- To increase sales by 20% within 18 months
- Launch two new products into the market to add at least 5% to overall market share
- Provide global access through our website and social media site
- Educate our customers, and potential customers in how to purchase effectively from our website
* Provide our customers with variety of brand and products
* Target markets that will provide us with the greatest market penetration
* Offer products and bundle packages that are priced appropriately for each segment of our market
In 2017 Ebony's Chocolate Fire retail distribution will be available in Las Vegas, Nevada.
"Marketing concept the idea that the social and economic justification for and organization's
existence is the satisfaction of customer wants and needs while meeting organizational objectives"
* Target markets that will provide us with the greatest market penetration
* Offer products and bundle packages that are priced appropriately for each segment of our market
In 2017 Ebony's Chocolate Fire retail distribution will be available in Las Vegas, Nevada.
"Marketing concept the idea that the social and economic justification for and organization's
existence is the satisfaction of customer wants and needs while meeting organizational objectives"
Week 7 EOC: The Pitch
The Pitch
This spicy batch of chocolate perfection will make your
palette thank you. I have thought long
and hard about this product and how to make it interesting.
I have incorporated outstanding
ingredients within the product. Habanero will be the primary
ingredient. I have done some
research trying to find what other flavors complement the spicy
habanero pepper. I learned
and will be incorporating sweet vanilla flavor, cinnamon
spice, hazelnut, cocoa just to name a
few. The cooking ingredients will also include organic eggs,
grapeseed oil, vanilla extract. You
Will bake the cake mix on 350 degrees and cook in a clear
glass pan for 35 minutes
If you are cooking the
brownie you will need to bake it at 300 degrees for 45 minutes. And although
the organic claim has
dropped in the United States between 2012 and 2015, it's on the rise globally,
growing from 351 launches to 705. Seven percent of chocolate
confectionery launches currently carry
the organic claim. Global chocolate premium claims
have also risen by 50 percent since 2013.
Ingredients: flour blend (rice flour,
sorghum flour, tapioca starch flour), evaporated cane syrup,
cocoa
powder processed with alkali, baking powder (sodium
bicarbonate, sodium acid pyrophosphate,
monocalcium phosphate), inulin, sea salt, natural vanilla
flavor, soy lecithin, rice bran extract,
xanthan
gum. I will also include holiday spices such as Pumpkin
spice mix is a blend of traditional dessert
spices
that include (of course) cinnamon, nutmeg, ginger, cloves
and allspice. Pumpkin itself is a member of
the squash family, a North American native that is harvested in
the early-to-mid fall. You can of
course keep bulk pumpkin pie spice year round, as these spices are
suitable for virtually any kind of
dessert as well as some of the more exotic curries and savory Middle Eastern
dishes. And apple spice
to the holiday collection.
Business Mission Statement
Business Mission Statement
In 1995, there were few commercial Web sites, and those that did exist were static. Only a few had data-retrieval capabilities. Frames, tables, and advanced visual styles were not yet possible. Security of any sort was rare, and streaming video did not exist. Today, B-to-B sites look more like consumer sites with social media, valuable content, and community-building applications. Before the Internet became a commercial space, customers had to call Dow Chemical and request a specification sheet for the products they were considering. The information would arrive a few days later by mail. After choosing a product, the customer could then place an order by calling Dow (during business hours, of course). Principles of marketing chapter 7-2
We intend to provide a high-quality dessert product that embodies many spice varieties for the cake and brownie kid in all of us. A product that will leave you feeling happy and warm inside. We also value the time, skills, and expert opinions of our staff. We aim to provide jobs which not only provide sustenance for our workers' families, but also allow them a space to make a difference in the world around them, through caring and expert assistance to our community's most vulnerable members. We intend to make enough profit to generate a fair return for our investors and to finance continued growth and development in quality products.In 1995, there were few commercial Web sites, and those that did exist were static. Only a few had data-retrieval capabilities. Frames, tables, and advanced visual styles were not yet possible. Security of any sort was rare, and streaming video did not exist. Today, B-to-B sites look more like consumer sites with social media, valuable content, and community-building applications. Before the Internet became a commercial space, customers had to call Dow Chemical and request a specification sheet for the products they were considering. The information would arrive a few days later by mail. After choosing a product, the customer could then place an order by calling Dow (during business hours, of course). Principles of marketing chapter 7-2
"What business are we in" a statement of the firm's business based on a careful analysis of benefits
sought by present and potential customers and analysis of existing and anticipated environmental
conditions."
"Frito-Lay defines it's mission as being in the snack-food business rather than in the corn chip business
. The mission of sports teams is not just to play games but also to serve the interests of the fans."
Friday, November 4, 2016
Week 3 EOC:MakingGoodMoney
"Making Good Money"
One way to make good money is to sell instrumental tracks online because it's popular
in the hip hop genre. If you are creating awesome musical tracks then you can make some
nice supplemental income buy selling your tracks online. I also hear that Micro licensing is
a great concept that's growing rather quickly in the last 5 years. It falls somewhere between
sync placement and stock music. Many companies and video companies need stock music
for their projects. The stock music industry is easy to start getting into. Studying what types
of stock music tracks work best in stock music can put you in a very nice tax bracket . And
sometimes you should really think about making free music. Here's why! It can and will
help you to a wider range of customers as most people love free items. Make sure your
music is standard , it will make your customers feel that if your free music is great , how
much greater, or better will it be if they invested into your career!
One way to make good money is to sell instrumental tracks online because it's popular
in the hip hop genre. If you are creating awesome musical tracks then you can make some
nice supplemental income buy selling your tracks online. I also hear that Micro licensing is
a great concept that's growing rather quickly in the last 5 years. It falls somewhere between
sync placement and stock music. Many companies and video companies need stock music
for their projects. The stock music industry is easy to start getting into. Studying what types
of stock music tracks work best in stock music can put you in a very nice tax bracket . And
sometimes you should really think about making free music. Here's why! It can and will
help you to a wider range of customers as most people love free items. Make sure your
music is standard , it will make your customers feel that if your free music is great , how
much greater, or better will it be if they invested into your career!
Week 5 EOC : "This is what has my interest"
"This is what has my interest"
The boom camera has my interest simply because it is a necessity in the field of audio and
video production. And without it live camera footage is not possible. It is a more complicated
than most when a camera's aim needs to be controlled independently of the swing of the zoom
arm. It's more than likely a two or three man job. In some cases a zoom or jib is used in conjunction
with a remote camera controller to help with focus and zooming with a portable monitor. It is also
interest how the Recorder zoom works for someone like myself majoring in audio production.
It's ability to record up to four tracks simultaneously, with it's powerful use in overdubbing and
punch-in features. The audio Record Zoom H4N thats every bit as good as your video can
and should be used together when recording a live film,video, or recording. And without a doubt
you should always have a great set of headgear. The one that sparks my interest aside from
Dr.Dre Beats is the LC-8200 Stereo headset is lightweight compared to most ,but has an awesome
enhanced noise reduction, and wireless transmission. I love it's built in microphone! This headphone
is compatible with iPhone,iPad,HTC,Tablets and PC.
In 2040 the technology today will be long gone in the future!!!! tapeop.com/interviews/100… #tapeop via @tapeopmag
Stay On Beat is the best blog to read! 12 Music Production Blogs Every Music Maker Should Follow
The boom camera has my interest simply because it is a necessity in the field of audio and
video production. And without it live camera footage is not possible. It is a more complicated
than most when a camera's aim needs to be controlled independently of the swing of the zoom
arm. It's more than likely a two or three man job. In some cases a zoom or jib is used in conjunction
with a remote camera controller to help with focus and zooming with a portable monitor. It is also
interest how the Recorder zoom works for someone like myself majoring in audio production.
It's ability to record up to four tracks simultaneously, with it's powerful use in overdubbing and
punch-in features. The audio Record Zoom H4N thats every bit as good as your video can
and should be used together when recording a live film,video, or recording. And without a doubt
you should always have a great set of headgear. The one that sparks my interest aside from
Dr.Dre Beats is the LC-8200 Stereo headset is lightweight compared to most ,but has an awesome
enhanced noise reduction, and wireless transmission. I love it's built in microphone! This headphone
is compatible with iPhone,iPad,HTC,Tablets and PC.
In 2040 the technology today will be long gone in the future!!!! tapeop.com/interviews/100… #tapeop via @tapeopmag
Stay On Beat is the best blog to read! 12 Music Production Blogs Every Music Maker Should Follow
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