Marketing strategy

                                                         Marketing Strategy

- Targeting women from the ages of 14-45

- Targeting middle class and low income markets

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

A strong marketing objective for Purina might be: “To increase sales of Purina brand cat food between January 1, 2014 and December 31, 2014 by 15 percent, compared to 2012 sales of $300 million.”