Implementation Evaluation Control

•                    Target Marketing Strategy
•          
• 
  
•  " Although implementation is essentially doing what
•    said you were going to do, many organizations 
•    repeatedly experience failures in strategy                    implementation."
• 
  
• " The process that turns a marketing plan into action
•   assignments and ensures that these assignments     are executed in a way that accomplishes the plan's

     objectives." 

      
~ Radio 

~ Press

Price

                                  Price 

"We give up money to get the goods and services we want"

"One desired outcome of marketing is an exchange, people giving up something in order to receive something else they would rather have."


- 19% gross margin profit cap 

Distribution

                               Distribution  

"Distribution, strategies are concerned with making products available when and where customers want them"

"The goal is to make sure products arrive in usable condition at designated places when needed."

       
- Web sales
- Retail sales 

Promotion

                                Promotion 

" A sustainable competitive advantage is a function
  of the speed with which competitors can imitate
  a leading a company's strategy and plans" 

 "Imitation requires a competitor to identify the             leader's competitive advantage, determine how it is   achieved, and then learn how to duplicate it."

 - Bundle sales 

 - Seasonal sales

Product

                                   Product

  "A product/service differentiation competitive 
   advantage exists when a firm provides something
   that is unique and valuable to buyers beyond              simply offering a lower price than that of the
   competition"

"A competitive advantage is a set of  unique

  feature of a company and it's products that

  are perceived by the target market as 

  significant and superior to those of the                         competition." 

- Custom Organic Desserts

Situation or Swot Analysis

SWOT

"Enviromental scanning collection and interpretation of information about forces,events,and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan"

"Cost competitve advantage being the low-cost competitor in an industry while maintaining satisfactory profit margins"

Strength 

    ~ Capital stock: We've establishes and maintained
       a  strong capital base
    ~ Marketing: Aggressive and focused marketing
       campaign with clear goals and strategies 
    ~ Management team: Together have wide                      experience in product and business know-how.

2.  Weakness 

    ~ High in carbohydrates 

    ~ Growing health awareness
    ~ There are a lot of new hires to train and   
       organizational structures to learn.

3. Opportunities 

    ~ New employment opportunities 

    ~ Excellent revenue resource 

4.  Threats  

    ~ Location 

    ~ Demographics

Objectives

   Objectives 

“To increase sales of Purina brand cat food between January 1, 2014 and December 31, 2014 by 15 percent, compared to 2012 sales of $300 million.”

• To increase sales  by 20% within 18 months 
• Launch two new products into the market to add at least 5% to overall market share 
• Provide global access through our website and social media site 
• Educate our customers, and potential customers in how to purchase effectively from our website 

  * Provide our customers with variety of brand and products
* Target markets that will provide us with the greatest market penetration
* Offer products and bundle packages that are priced appropriately for each segment of our market

In 2017 Ebony's Chocolate Fire retail distribution will be available in Las Vegas, Nevada.

"Marketing concept the idea that the social and economic justification for and organization's
existence is the satisfaction of customer wants and needs while meeting organizational objectives"

Week 7 EOC: The Pitch

The Pitch

This spicy batch of chocolate perfection will make your palette thank you. I have thought long

and hard about this product and how to make it interesting. I have incorporated outstanding

ingredients within the product. Habanero will be the primary ingredient. I have done some

research trying to find what other flavors complement the spicy habanero pepper. I learned

and will be incorporating sweet vanilla flavor, cinnamon spice, hazelnut, cocoa just to name a

few. The cooking ingredients will also include organic eggs, grapeseed oil, vanilla extract. You

Will bake the cake mix on 350 degrees and cook in a clear glass pan for 35 minutes

 If you are cooking the brownie you will need to bake it at 300 degrees for 45 minutes.  And although

 the organic claim has dropped in the United States between 2012 and 2015, it's on the    rise globally,

growing from 351 launches to 705. Seven percent of chocolate confectionery launches currently carry

the organic claim. Global chocolate premium claims have also risen by 50 percent since 2013.  

Ingredients:  flour blend (rice flour, sorghum flour, tapioca starch flour), evaporated cane syrup, 

cocoa     

powder processed with alkali, baking powder (sodium bicarbonate, sodium acid pyrophosphate,

monocalcium phosphate), inulin, sea salt, natural vanilla flavor, soy lecithin, rice bran extract, 

xanthan

gum. I will also include holiday spices such as Pumpkin spice mix is a blend of traditional dessert 

spices

that include (of course) cinnamon, nutmeg, ginger, cloves and allspice. Pumpkin itself is a member of 

the squash family, a North American native that is harvested in the early-to-mid fall. You can of 

course keep bulk pumpkin pie spice year round, as these spices are suitable for virtually any kind of 

dessert as well as some of the more exotic curries and savory Middle Eastern dishes. And apple spice 

to the holiday collection.

Business Mission Statement

                                                      Business Mission Statement




 In 1995, there were few commercial Web sites, and those that did exist were static. Only a few had data-retrieval capabilities. Frames, tables, and advanced visual styles were not yet possible. Security of any sort was rare, and streaming video did not exist. Today, B-to-B sites look more like consumer sites with social media, valuable content, and community-building applications. Before the Internet became a commercial space, customers had to call Dow Chemical and request a specification sheet for the products they were considering. The information would arrive a few days later by mail. After choosing a product, the customer could then place an order by calling Dow (during business hours, of course). Principles of marketing chapter 7-2

We intend to provide a high-quality dessert product that embodies many spice varieties for the cake and brownie kid in all of us. A product that will leave you feeling happy and warm inside. We also value the time, skills, and expert opinions of our staff. We aim to provide jobs which not only provide sustenance for our workers' families, but also allow them a space to make a difference in the world around them, through caring and expert assistance to our community's most vulnerable members. We intend to make enough profit to generate a fair return for our investors and to finance continued growth and development in quality products.

"What business are we in" a statement of the firm's business based on a careful analysis of benefits
sought by present and potential customers and analysis of existing and anticipated environmental
conditions."

"Frito-Lay defines it's mission as being in the snack-food business rather than in the corn chip business
. The mission of sports teams is not just to play games but also to serve the interests of the fans."

Week 3 EOC:MakingGoodMoney

                                                       "Making Good Money"



 One way to make good money is to sell instrumental tracks online because it's popular
in the hip hop genre. If you are creating  awesome musical tracks then you can make some
nice supplemental income buy selling your tracks online. I also hear that Micro licensing is
a great concept that's growing rather quickly in the last 5 years. It falls somewhere between
sync placement and stock music. Many companies and video companies need stock music
for their projects. The stock music industry is easy to start getting into. Studying what types
of stock music tracks work best in stock music can put you in a very nice tax bracket . And
sometimes you should really think about making free music. Here's why! It can and will
help you to a wider range of customers as most people love free items. Make sure your
music is standard , it will make your customers feel that if your free music is great , how
much greater, or better will it be if they invested into your career!

Week 5 EOC : "This is what has my interest"

                                                       "This is what has my interest"



The boom camera has my interest simply because it is a necessity in the field of audio and
video production. And without it live camera footage is not possible. It is a more complicated
than most when a camera's aim needs to be controlled independently  of the swing of the zoom
arm. It's more than likely a two or three man job. In some cases a zoom or jib is used in conjunction
with a remote camera controller to help with focus and zooming with a portable monitor. It is also
interest how the Recorder zoom works for someone like myself majoring in audio production.
It's ability to record up to four tracks simultaneously, with it's powerful use in overdubbing and
punch-in features. The audio Record Zoom H4N thats every bit as good as your video can
and should be used together when recording a live film,video, or recording. And without a doubt
you should always have a great set of headgear. The one that sparks my interest aside from
Dr.Dre Beats is the LC-8200 Stereo headset is lightweight compared to most ,but has an awesome
enhanced noise  reduction, and wireless transmission. I love it's built in microphone! This headphone
is compatible with iPhone,iPad,HTC,Tablets and PC.

In 2040 the technology today will be long gone in the future!!!! http://tapeop.com/interviews/100/the-future/ … #tapeop via @tapeopmag
Stay On Beat is the best blog to read! 12 Music Production Blogs Every Music Maker Should Follow

http://hiphopmakers.com/music- production-blogs#.WByyRximO6M.twitter …Best Site! Audio Video Technician Jobs - Search Audio Video Technician Job Listings | Monster https://www.monster.com/jobs/q-audio-video-technician-jobs.aspx#.WBy1w7Pd8Nk.twitter …

Excellent boohttp://www.booklistonline.com/Trending-on-Audio/pid=6839299#.WAoWrZm8Miw.twitter 

Week 3 EOC: My Demographic

                                                   WHAT GENERATION AM I?


I am in a generation as of lately the last five years, alternative music is the leading
genre in sales in the United States with over 50 million albums sold every year.
Alternative music isn't mostly preferred in the US, then R&B music. The least
popular genre of music today in the US, is traditionally New Age music. Country
music is the most consistent selling genre from year to year. And Rock music albums
sales have lead with over 105 million albums sold per year.

Nothing compare to Rock&Roll , at least as far as the US is concerned . There have
been dead in roads pertaining to other demographics, especially in dance and alternative
movement. With more than 30 million album sales per year from Country music not
many singles or albums were sold or cracked the global charts.