Objectives
“To increase sales of Purina brand cat food between January 1, 2014 and December 31, 2014 by 15 percent, compared to 2012 sales of $300 million.”
- To increase sales by 20% within 18 months
- Launch two new products into the market to add at least 5% to overall market share
- Provide global access through our website and social media site
- Educate our customers, and potential customers in how to purchase effectively from our website
* Provide our customers with variety of brand and products
* Target markets that will provide us with the greatest market penetration
* Offer products and bundle packages that are priced appropriately for each segment of our market
In 2017 Ebony's Chocolate Fire retail distribution will be available in Las Vegas, Nevada.
"Marketing concept the idea that the social and economic justification for and organization's
existence is the satisfaction of customer wants and needs while meeting organizational objectives"
* Target markets that will provide us with the greatest market penetration
* Offer products and bundle packages that are priced appropriately for each segment of our market
In 2017 Ebony's Chocolate Fire retail distribution will be available in Las Vegas, Nevada.
"Marketing concept the idea that the social and economic justification for and organization's
existence is the satisfaction of customer wants and needs while meeting organizational objectives"
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