Business Mission Statement
In 1995, there were few commercial Web sites, and those that did exist were static. Only a few had data-retrieval capabilities. Frames, tables, and advanced visual styles were not yet possible. Security of any sort was rare, and streaming video did not exist. Today, B-to-B sites look more like consumer sites with social media, valuable content, and community-building applications. Before the Internet became a commercial space, customers had to call Dow Chemical and request a specification sheet for the products they were considering. The information would arrive a few days later by mail. After choosing a product, the customer could then place an order by calling Dow (during business hours, of course). Principles of marketing chapter 7-2
We intend to provide a high-quality dessert product that embodies many spice varieties for the cake and brownie kid in all of us. A product that will leave you feeling happy and warm inside. We also value the time, skills, and expert opinions of our staff. We aim to provide jobs which not only provide sustenance for our workers' families, but also allow them a space to make a difference in the world around them, through caring and expert assistance to our community's most vulnerable members. We intend to make enough profit to generate a fair return for our investors and to finance continued growth and development in quality products.In 1995, there were few commercial Web sites, and those that did exist were static. Only a few had data-retrieval capabilities. Frames, tables, and advanced visual styles were not yet possible. Security of any sort was rare, and streaming video did not exist. Today, B-to-B sites look more like consumer sites with social media, valuable content, and community-building applications. Before the Internet became a commercial space, customers had to call Dow Chemical and request a specification sheet for the products they were considering. The information would arrive a few days later by mail. After choosing a product, the customer could then place an order by calling Dow (during business hours, of course). Principles of marketing chapter 7-2
"What business are we in" a statement of the firm's business based on a careful analysis of benefits
sought by present and potential customers and analysis of existing and anticipated environmental
conditions."
"Frito-Lay defines it's mission as being in the snack-food business rather than in the corn chip business
. The mission of sports teams is not just to play games but also to serve the interests of the fans."
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